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Electra

$799.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$1,999.99
$2,499.99
20% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$727.99 - $929.99
$909.99 - $929.99
Up to 20% Off
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$575.99
$719.99
20% Off
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
- Lightweight 6061-T6 aluminum frame
- Shimano TX-35 7-speed w/Megarange 14-34t gearing
- Shimano Revo twist shifter
- Alloy linear-pull brakes
- Alloy crank and sealed cartridge bottom bracket
- Alloy seat post
- 26 x 2.125" Retrorunner tires
- Painted fenders
- Custom saddle and grips

$114.99
Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Solid Color Helmet, they keep you looking stylish while keeping your dome safe. This understated, savvy lid offers a variety of sweet color choices to meet your style needs.
- Durable ABS hardshell and EPS foam liner max comfort and protection
- Fit retention system with reflective bubble decal
- Solid color to match any bike. Well, at least your favorite bike.
- Secure magnetic Fidlock buckle
- Heat sealed and washable padding liner for added comfort
- Reflective straps
- CPSC Adult Certified
Size:
- Small: 48-54cm
- Medium: 55-58cm
- Large: 59-61cm

$929.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$44.99
Lights, camera, Electra.
Light up your life and your bike. Increase safety while riding by strapping these lights to your bike.
Brighten up your bike and guide your ride.
- Easily attached and removed with rubber strap
- Low power indication
- Waterproof design
- USB chargeable
- Weight: 20g

$66.99
Electra's Ergo Saddle gives you the support and comfort you need to cruise all day. Its plush padding is paired with a soft Lycra insert and shock-absorbing elastomers to smooth out even the roughest roads.

$69.99
Add more utility to your Electra Townie with the Townie Alloy Rack. This aluminum rear rack features a sturdy design that attaches quickly and easily so you can bring along nearly anything your heart desires. The platform acts as a short fender, too.

$114.99
If you're going to wear a helmet on your Electra, wear an Electra on your helmet.
- Durable ABS hardshell for protection and EPS foam liner for security
- Detachable visor for when you want sun protection, velcro for when you don't
- Fit retention system provides secure and snug fit
- Easy to use magnetic Fidlock buckle
- Size SMALL fits circumference 48cm - 54cm and hat sizes 6 1/2 - 6 3/4
- Size MEDIUM fits circumference 55cm - 58cm and hat sizes 6 7/8 - 7 1/4
- Size LARGE fits circumference 59cm - 61cm and hat sizes 7 3/8 - 7 5/8
- Small size generally fits children while medium and large sizes fit adults

$59.99
You have things. We have things to hold those things. Carry your cargo in style. Take your stuff everywhere, whether it's beach towels, books, or beverages.
Product details
- 7.7 liters / max cargo weight 5 kg / 11 lbs
- Designed to fit most Electra models
- Includes headset mounting bracket for 1" and 1 1/8" headsets
- Reflective Electra logo
- Dimensions: 18.4cm (l) x 27.4cm (w) x 15.5cm (h)
- Weight: 870g

$19.99
The perfect way to say 'Hello'
Or 'hey there,' 'coming through' and 'sup.'
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through. And do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Includes attachment hardware

$249.99
Bring your best friend.
Dog. Cat. Bunny. Iguana. Whatever. Don't leave home without them! Now your BFF can tag along on every ride to the farmers market, dog beach, or local pub.
Bring your four-legged friend along for your two-wheeled ride.
- Allows pets to enjoy the ride while protecting them from jumping out
- Made of durable, non-toxic plastic
- Wire dome made of steel and cushion for comfort
- 33 lbs. capacity
- Complete with an MIK system
- For bikes without an MIK-compatible rack, the MIK Carrier Plate can be purchased separately
- Compatible with select Electra bike models
- Dimensions: 43 x 33 x 22cm
- MIK Carrier Plate pictured sold-separately

$1,999.99
$2,499.99
20% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$134.99
No matter what Mother Nature throws at you…
…this all-weather basket can handle it. Designed to withstand the elements, this all-weather woven basket is ready to go, rain or shine.
Looks cool. Carries stuff. Not afraid of a little weather.
- Compatible with MIK rear racks / MIK adapter plate installed
- Steel frame
- 30% recycled plastic all-weather Seagrass
- To install the crate to a non-MIK rack, purchase the MIK Carrier Plate
- Carries up to 9kg (20lb)
- Dimensions: 42cm (l) x 30cm (w) x 18cm (h)
- Attachment: MIK
- Includes hardware: Yes
- Material: Polyester
- Weight: 1.09kg

$94.99
Accessorize your ride while keeping yourself dry at the same time.
- Front and rear full length fenders designed for use on Townie 26-inch bicycles ONLY
- Fits both men's and ladies' 26-inch Townie models
- Protects against splashes
- WILL NOT FIT Tall Townie Mens Bicycles or 24-inch Townie bicycles

$19.99
The perfect way to say 'Hello'
Or 'hey there,' 'coming through' and 'sup.'
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through. And do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Includes attachment hardware

$16.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$64.99
Reflect on this combination of safety and style.
Your daily commute relies on practicality and durability. The cylinder handlebar bag gives you just that. Plus a little style, of course.
The perfect fit for your phone, keys, a burrito...Whatever gets you through your commute.
- Reflective fabric for added safety
- Water-resistant zippers
- Fits standard bicycle handlebars
- Convenient loop in the front for bike lights
- Internal sling phone pocket
- Cargo capacity: 60 cu in (1L)
- Dimensions: 22cm (l) x 10cm (w) x 10cm (h)
- Attachment: Hook and loop strap
- Fiber content: 100% Polyester
- Weight: 152g

$44.99
Lights, camera, Electra.
Light up your life and your bike. Increase safety while riding by strapping these lights to your bike.
Brighten up your bike and guide your ride.
- Easily attached and removed with rubber strap
- Low power indication
- Waterproof design
- USB chargeable
- Weight: 20g

$47.99
We know you only want the best for your bike. Keep it safe with an Electra ABUS lock.
- Compatible with ABUS ring locks 4960, 5650, 5850, 5950
- Durable fabric covered 85cm long chain
- Steel thickness 6mm

$799.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$3,959.99
$4,949.99
20% Off
The Townie Path Go! 10D EQ features our patented Flat Foot Technology and Bosch Performance Line motor for optimal comfort and control.
- Easily monitor detailed rider data in one place with the Bosch SmartphoneHub controller.
- Fully integrated battery on a step-thru frame.
- Equipped with front and rear lights, color-matched fenders, ABUS frame lock and rear MIK compatible rack.
- Customize your ride by adding an Electra Ringer Bell or basket to carry your stuff.

$99.99
Add a little utility and a lot of style with anything from front baskets and trays to rear racks and panniers.
- Mounts directly to the headset of your bicycle
- 38.5 x 28.5 x 24cm (outside diameter)
- Maximum Load Capacity up to 22 lbs. or 10kg
- Designed to fit most 26-inch and 700c wheel Electra models
- Includes mounting brackets for bikes with either a 1-inch or 1 1/8-inch Headset

$134.99
Keep it safe with an Electra Commute MIPS Helmet. The perfect balance of form and function, these stylish and sleek helmets are our most advanced yet.
- MIPS Brain Protection System
- Boa System ensures easy adjustment and secure fit
- Camera/light mount and reflective visor
- Magnetic Fidlock slide buckle
- In mold EPS with PC shell for maximum comfort and protection
- Certified to NTA 8776 standard and is ideal for e-bike riders
- Size small fits circumference 48 cm - 54 cm and hat sizes 6 1/2 - 6 3/4
- Size medium fits circumference 55 cm - 58 cm and hat sizes 6 7/8 - 7 1/4
- Size large fits circumference 59 cm - 61 cm and 7 3/8 - 7 5/8
- Small size generally fits children while medium and large sizes fit adults

$134.99
Carry your cargo in style.
You have things. We have things to hold those things.
Take your stuff everywhere, whether it's beach towels, books, or beverages.
- Made of rattan (natural reed material)
- 33 x 29 x 22 cm (dimensions of single basket, two included)
- Mounted with leather, buckle straps
- Weight: 1605g

$64.99
Looks cool. Carries stuff.
You have things. We have things to hold those things. Get all of your stuff to where you're going. It's the perfect fit for everything from books to beach towels to burritos.
- Made of durable plastic
- Rack compatibility plates sold separately
- To install the crate to an MIK rack, purchase the MIK Adapter Plate
- To install the crate to a non-MIK rack, purchase the MIK Carrier Plate
- Comes with two click-in plates and five Electra stickers for customization
- Dimensions: 33.4 x 39.8 x 24cm

$16.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$29.99
When 'Hello' sounds more like 'Hey!'
The Pinger Bell provides big sound in a small package.
Providing 90 decibels of sound, it's the perfect addition to your e-bike handlebar.
Let people know you’re coming through. And do it in style.
- Recommended for e-bikes
- Includes attachment hardware
- No tools required
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